COHNNABIS leaders to speak at Seed to Sale in Boston
Hello, New England. Ever wonder how cannabis brands should navigate SEM without the use of Google AdWords? Then come meet two of our finest at NCIA’s third annual Seed to Sale Show next month in Boston.
In “More Than (Ad)Words: How to Build a Digital Marketing Strategy When Google Won’t Take Your Money,” Senior Digital Strategist Bart Gottula and Senior Communications Director Taylor West will dissect how to drive your digital marketing when paid options are limited.
Because despite all the issues Google has with cannabis, it’s still possible to build an effective digital strategy with an approach that goes beyond technical SEO tweaks and paid advertising.
Bart and Taylor’s presentation falls on Tuesday, Feb. 12 at 1:15p (Track 2), and Ricardo Baca of Grasslands (formerly of The Cannabist) is the third panelist.
If you’re attending Seed to Sale, we hope you stop by to say hello—we’d love to meet you!