Chroma Social Lounge
In late 2017, the City of West Hollywood approved the process to grant up to 8 cannabis consumption lounges, thus opening one of the hottest license application contests in the country. An investor group based on Beverly Hills approached us to help name and brand its lounge concept, as well as develop an application that would stand out in the stack of hundreds of applications. The process led us to Chroma, a place to reawaken the senses. In creating a dynamic story and visually striking application, we helped Chroma secure one of 8 licenses for cannabis consumption in West Hollywood. Set to open in late 2019, Chroma will quickly gain national notoriety as the most exclusive place in West Hollywood to enjoy a full spectrum, sensory cannabis experience.